As traditional television gives way to its digital counterparts, Streaming TV Ads have emerged as a cutting-edge marketing tool. With the increasing popularity of OTT (Over-the-Top) platforms like Pluto, FreeVee, Tubi, Hulu, and Amazon Prime, streaming TV ads provide an opportunity for mental health professionals to reach an engaged audience in an immersive environment. At a surprisingly low cost! Our collective consciousness believes TV ads are the most expensive form of advertising but that concept is 10 years out of date.
Why Streaming TV Ads? 🤔
The recent rise of streaming TV advertising platforms that are accessible to smaller agencies has proven to be a game changer for local marketing. These new platforms offer unprecedented reach, targeting, reporting, and accessibility. A significant portion of the population does not use social media. TV also offers a way to reach the “unsocialized” as we call them in the marketing business.
Here are some features and benefits to consider:
Access to Cord-Cutters, Cord-Nevers, and the NoSocials 🚫
Streaming TV Ads allow you to reach the growing demographic of cord-cutters (those who have moved away from cable TV) and cord-nevers (those who have never used cable TV). These are typically younger, tech-savvy individuals who might otherwise be difficult to reach through traditional advertising channels. However in the last 5 years the number of people people over 45 who are cord-cutters has skyrocketed.
According to a report by eMarketer there are an estimated 18.1 million cord cutters in the United States aged 45 and over in 2022. This represents 12% of the total population in this age group. That number is projected to be 21.5 million by the end of 2023.
Targeted Advertising 🔎
Streaming TV Ads provide advanced targeting options that were not available for TV advertising even 5 years ago. You can tailor your ads to specific demographic groups, geographical locations, and even viewing habits. You can select the time your ads are shown. You can target income, gender, age, and affinity. And even better you can target specific channels. Trying to reach depressed single woman over 45 who are recently divorced? Maybe the only channels you needs are HGTV, LifeTime, WON, Bravo and the Food Network. Trying to reach men? Let’s focus on ESPN, MLB and NFL channels. This ensures that your mental health services are presented to the most relevant audience.
Engaging Format 🎥
Unlike traditional TV ads and Facebook Ads streaming ads can’t be skipped, ensuring higher viewer engagement. Plus, the immersive nature of streaming content offers an environment conducive to meaningful message delivery. Additionally we can use a little psychological assumption we can tailor our ad for the time of day and the assumed state of mind of the viewer. For example, we may want a more hopeful ad to run from midnight to 6:00 am.
Measurable Results 📊
Streaming TV Ads offer detailed analytics, such as impressions, video completions, and conversions. This data is invaluable for assessing campaign performance and optimizing your advertising strategy. By matching the IP address of your website visitors, QR code uses, and call tracking we can give excellent attribution for this medium.
Making the Most of Streaming TV Ads 💼
Craft a compelling, relatable narrative for your streaming TV ad. The goal is not just to inform viewers about your services, but to connect with them on an emotional level. Monitor your ad performance and continually refine your approach based on the insights gleaned. In this rapidly evolving digital age, Streaming TV Ads could be a game-changer in your mental health advertising strategy. 🎯
If you are interested in streaming TV ads for your business schedule a free consult today.
